Paid Social Advertising
Don't boost posts.Build campaigns.
Boosting a post buys reach. A campaign is built around an objective, an audience, an offer and creative designed to make the right person act.
We plan, launch and optimise paid social campaigns on Meta platforms with measurement in place from day one.
What's included
Everything it takes, connected.
01
Campaign strategy
Objectives, budgets and structure designed around the action that matters to the business.
- Meta Ads (Facebook and Instagram)
- Objective and budget planning
- Campaign architecture
- Offer development
02
Creative testing
Creative is the biggest lever in modern paid social. We test hooks, formats and angles deliberately so learnings compound.
- Hook and angle testing
- Format testing
- Iterative variations
- Creative performance review
03
Audiences and retargeting
Reach new people efficiently, then stay present with the ones who have already shown interest.
- Audience strategy
- Retargeting
- Lookalike and broad targeting
- Exclusions and frequency control
04
Conversion and measurement
The click is not the finish line. We connect ads to lead forms or landing pages and track what happens next.
- Instant lead forms
- Landing pages
- Pixel and conversion tracking
- Reporting against cost per lead and quality
How it works
Creative × Targeting × Offer
Great creative with the wrong offer won't convert. A strong offer shown to the wrong audience won't be seen. Precise targeting with forgettable creative won't stop the scroll. Campaigns perform when all three are built to work together.
- Campaigns built around enquiries and sales
- A structured creative testing program
- Clear cost-per-lead and lead quality reporting
- Retargeting that recovers lost interest
Questions
Good to know.
What budget do we need?
It depends on your market, offer and goals. We will recommend a test budget that is large enough to learn from and scale only when results justify it.
Do you produce the ad creative?
Yes. Because we produce content in-house, creative testing is faster and better aligned with what the data tells us.
Lead forms or landing pages?
Both have a place. Instant forms tend to produce more volume; landing pages often produce higher intent. We choose based on your sales process and test where useful.
Don't boost posts.Let's make it work harder.
Tell us what you're trying to grow.
We'll show you how Ren Digital could help.